Politicians can use social media ads to buy votes for €4 per person

{
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  "time": 1714731751,
  "title": "Politicians can use social media ads to buy votes for €4 per person",
  "type": "story",
  "url": "https://www.newscientist.com/article/2429551-politicians-can-use-social-media-ads-to-buy-votes-for-e4-per-person/"
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{
  "author": "#author.fullName}",
  "date": "2024-05-09T11:19:59.000Z",
  "description": "An analysis of the 2021 German federal elections has found that for every 200,000 times a politician’s social media adverts were viewed, their vote share increased by 2.1 per cent - a potentially low-cost way of swinging elections",
  "image": "https://images.newscientist.com/wp-content/uploads/2024/05/02120421/SEI_202281987.jpg",
  "logo": "https://logo.clearbit.com/newscientist.com",
  "publisher": "New Scientist",
  "title": "Politicians can use social media ads to buy votes for €4 per person",
  "url": "https://www.newscientist.com/article/2429551-politicians-can-use-social-media-ads-to-buy-votes-for-e4-per-person/"
}

{
  "url": "https://www.newscientist.com/article/2429551-politicians-can-use-social-media-ads-to-buy-votes-for-e4-per-person/",
  "title": "Politicians can use social media ads to buy votes for €4 per person",
  "description": "An analysis of the 2021 German federal elections has found that for every 200,000 times a politician's social media adverts were viewed, their vote share increased by 2.1 per cent - a potentially low-cost way of swinging elections",
  "links": [
    "https://www.newscientist.com/article/2429551-politicians-can-use-social-media-ads-to-buy-votes-for-e4-per-person/"
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  "image": "https://images.newscientist.com/wp-content/uploads/2024/05/02120421/SEI_202281987.jpg",
  "content": "<div>\n    <article>\n        <div>\n                <div>\n                                                            <h4>\n                                                                        <a target=\"_blank\" href=\"https://www.newscientist.com/subject/technology/\">Technology</a>\n                                </h4>\n                                                            <p>An analysis of the 2021 German federal elections has found that for every 200,000 times a politician's social media adverts were viewed, their vote share increased by 2.1 per cent - a potentially low-cost way of swinging elections</p>\n                            <p>\n<a href=\"https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.newscientist.com%2Farticle%2F2429551-politicians-can-use-social-media-ads-to-buy-votes-for-e4-per-person%2F\" target=\"_blank\">\n    <svg>\n        Facebook / Meta\n    </svg>\n</a>\n<a href=\"https://twitter.com/share?url=https%3A%2F%2Fwww.newscientist.com%2Farticle%2F2429551-politicians-can-use-social-media-ads-to-buy-votes-for-e4-per-person%2F\" target=\"_blank\">\n    <svg width=\"22\" height=\"22\">\n        Twitter / X icon\n    </svg>\n</a>\n<a href=\"https://api.whatsapp.com/send?text=Politicians%20can%20use%20social%20media%20ads%20to%20buy%20votes%20for%20%E2%82%AC4%20per%20person%20https%3A%2F%2Fwww.newscientist.com%2Farticle%2F2429551-politicians-can-use-social-media-ads-to-buy-votes-for-e4-per-person%2F\" target=\"_blank\">\n    <svg></svg>\n</a>\n<a href=\"https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.newscientist.com%2Farticle%2F2429551-politicians-can-use-social-media-ads-to-buy-votes-for-e4-per-person%2F\" target=\"_blank\">\n    <svg>\n    Linkedin\n    </svg>\n</a>\n<a 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</svg>\n</a>\n    <a>\n    <svg>\n    </svg>\n</a></p>                        \n                    </div>\n                <section>\n                    <figure><p><img src=\"https://images.newscientist.com/wp-content/uploads/2024/05/02120421/SEI_202281987.jpg\" srcset=\"https://images.newscientist.com/wp-content/uploads/2024/05/02120421/SEI_202281987.jpg?width=300 300w, https://images.newscientist.com/wp-content/uploads/2024/05/02120421/SEI_202281987.jpg?width=400 400w, https://images.newscientist.com/wp-content/uploads/2024/05/02120421/SEI_202281987.jpg?width=500 500w, https://images.newscientist.com/wp-content/uploads/2024/05/02120421/SEI_202281987.jpg?width=600 600w, https://images.newscientist.com/wp-content/uploads/2024/05/02120421/SEI_202281987.jpg?width=700 700w, https://images.newscientist.com/wp-content/uploads/2024/05/02120421/SEI_202281987.jpg?width=800 800w, https://images.newscientist.com/wp-content/uploads/2024/05/02120421/SEI_202281987.jpg?width=837 837w, https://images.newscientist.com/wp-content/uploads/2024/05/02120421/SEI_202281987.jpg?width=900 900w, https://images.newscientist.com/wp-content/uploads/2024/05/02120421/SEI_202281987.jpg?width=1003 1003w, https://images.newscientist.com/wp-content/uploads/2024/05/02120421/SEI_202281987.jpg?width=1100 1100w, https://images.newscientist.com/wp-content/uploads/2024/05/02120421/SEI_202281987.jpg?width=1200 1200w, https://images.newscientist.com/wp-content/uploads/2024/05/02120421/SEI_202281987.jpg?width=1300 1300w, https://images.newscientist.com/wp-content/uploads/2024/05/02120421/SEI_202281987.jpg?width=1400 1400w, https://images.newscientist.com/wp-content/uploads/2024/05/02120421/SEI_202281987.jpg?width=1500 1500w, https://images.newscientist.com/wp-content/uploads/2024/05/02120421/SEI_202281987.jpg?width=1600 1600w, https://images.newscientist.com/wp-content/uploads/2024/05/02120421/SEI_202281987.jpg?width=1674 1674w, https://images.newscientist.com/wp-content/uploads/2024/05/02120421/SEI_202281987.jpg?width=1700 1700w, https://images.newscientist.com/wp-content/uploads/2024/05/02120421/SEI_202281987.jpg?width=1800 1800w, https://images.newscientist.com/wp-content/uploads/2024/05/02120421/SEI_202281987.jpg?width=1900 1900w, https://images.newscientist.com/wp-content/uploads/2024/05/02120421/SEI_202281987.jpg?width=2006 2006w\" /></p><figcaption><div><p>Online political adverts can sway voters</p><p>Denis Kornilov/Shutterstock</p></div></figcaption></figure>\n<p>Political adverts on social media really can increase a candidate’s popularity, according to an analysis of German election results that suggests swaying a single voter requires around €4 of advertising spend.</p>\n<p><a target=\"_blank\" href=\"https://scholar.google.com/citations?user=Ywoe3fkAAAAJ&amp;hl=de\">Dominik Bär</a> at Ludwig Maximilian University of Munich in Germany and his colleagues analysed more than 21,000 Facebook and Instagram adverts posted by German political parties in the run-up to the 2021 federal elections. “We were interested in how these parties are advertising and how it related to the election outcome,” says Bär. The team used Meta’s advert…</p>\n                                    </section>\n            </div>\n    </article>\n<div><p><a href=\"https://subscription.newscientist.com/packages/summer2024?promCode=21462,21493&amp;packageCodes=TAP&amp;offerCodes=51I%2C6M&amp;skipTerms=51I%2C6M\" target=\"_blank\">Unlock this article</a></p><div><p>No commitment, cancel anytime*</p><p>Offer ends 10 September 2024.</p><p>*Cancel anytime within 14 days of payment to receive a refund on\n                        unserved issues.</p><p>Inclusive of applicable taxes (VAT)</p><p><span>or</span></p><p>Existing subscribers</p><p><a target=\"_blank\" href=\"https://www.newscientist.com/login/?_target_path=/article/2429551-politicians-can-use-social-media-ads-to-buy-votes-for-e4-per-person/\">Sign in to your account</a></p></div></div>\n        <div>\n                            <h2>\n                            More from <em>New Scientist</em> \n                            </h2>\n                            <p>\n                            Explore the latest news, articles and features\n                            </p>\n                        </div>\n    </div>",
  "author": "#author.fullName}",
  "favicon": "https://www.newscientist.com/build/images/layup/new-sci-favicon.d65b52af.ico",
  "source": "newscientist.com",
  "published": "2024-05-02t12:22:08+01:00",
  "ttr": 38,
  "type": "article"
}